Privacy Policy

CarpetGallop is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect personal data when you visit www.carpetgallop.co.uk, make an enquiry, or interact with our advertising.

1. What Data We Collect

We may collect and process the following personal data:

a) Information you provide

Name
Email address
Telephone number
Details provided in enquiry or quote forms
Information submitted via Facebook / Meta Lead Ads

b) Automatically collected information

IP address (anonymised where possible)
Browser and device information
Pages visited and actions taken on our website
Referral source (e.g. Google, Facebook)

2. How We Use Your Data

We use your data to:

Respond to enquiries and quote requests
Provide information about our products and services
Manage customer relationships and sales enquiries
Improve website performance and user experience
Measure the effectiveness of advertising campaigns
Deliver relevant advertising (remarketing)

We only collect data that is necessary and proportionate.

3. Legal Basis for Processing

Under UK GDPR, we process your data based on:

Consent – where you submit a form or accept cookies
Legitimate interests – to respond to enquiries, run our business, and improve marketing performance
Contractual necessity – where data is required to provide a requested service

4. Cookies & Tracking Technologies

CarpetGallop uses cookies and similar technologies.

We use:

Google Analytics (GA4) – to understand how visitors use our website
Google Ads – to measure conversions and enable remarketing
Meta (Facebook & Instagram) Ads – to measure ad performance and show relevant ads

These tools may use cookies or device identifiers to collect information about your visit.

You can control or withdraw consent via our cookie banner or your browser settings.

5. Advertising & Remarketing

We use remarketing services to advertise online.

This means:

You may see CarpetGallop ads on Google, Facebook, or Instagram after visiting our website
Third-party platforms may use cookies or similar technologies to show ads based on past visits

You can opt out of:

Google Ads personalisation via Google Ad Settings
Facebook ads via your Meta Ad Preferences

6. Meta (Facebook) Lead Ads

If you submit your details via a Meta Lead Ad:

Your information is sent securely to us
It is used only to respond to your enquiry
It may be stored in our CRM system for follow-up and record keeping

We do not sell or share lead data with third parties for marketing.

7. Data Storage & Security

Data is stored securely using reputable systems and platforms
Access is restricted to authorised personnel only
We take reasonable technical and organisational measures to protect personal data

We retain personal data only as long as necessary for the purpose it was collected.

8. Sharing Your Data

We may share data with trusted service providers, including:

Analytics and advertising platforms (Google, Meta)
CRM and email systems

All providers are required to comply with data protection laws.

We never sell personal data.

9. International Data Transfers

Some services we use (e.g. Google and Meta) may process data outside the UK.
Where this occurs, appropriate safeguards are in place, such as standard contractual clauses.

10. Your Rights

You have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact: info@carpetgallop.co.uk

11. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on our website.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data:

Big Recycling Ltd (trading as CarpetGallop)
Email: info@carpetgallop.co.uk
Phone: 01785 719 991